SmileProof

For dental practices

Turn patient reviews into
your biggest growth channel

SmileProof gives your practice a verified review profile — and a dashboard to respond, get insights, invite patients, and attract new enquiries. Built for single practices and multi-location dental groups.

Claim your practice free →See what's included
✓ Free to claim✓ No credit card required✓ Verified reviews only✓ Respond publicly✓ AI-powered insights✓ Dental groups supported

Practice dashboard

See exactly how your patients rate you

Your dashboard shows your overall rating, monthly profile views, new reviews, and response rate at a glance — plus scores broken down across six dimensions.

  • Overall rating and review count
  • Profile views over the last 30 days
  • Month-on-month review growth
  • Response rate — shown to patients on your profile
  • Scores for pain, communication, value, cleanliness, and anxiety handling
  • How you rank against practices in your city

Overall rating

4.8

from 24 reviews

Profile views

213

last 30 days

New reviews

6

this month +4 vs last

Response rate

100%

All reviews answered

↗ You're ranked #1 in your city — great work!

Patient scores

Pain Management4.6
Communication4.8
Value for Money4.3
Cleanliness4.9
Anxiety Handling4.7
★★★★★2 days ago

Transformed my smile — and my confidence

Veneers

"The team took their time, explained everything. Genuinely life-changing."

Your response

"Thank you so much — we're absolutely thrilled…"

★★☆☆☆1 week ago

Long waiting times

"Waited over 40 minutes past my appointment time."

Reviews

Respond to every review publicly

A thoughtful reply to a negative review is one of the most powerful trust signals in healthcare. Patients trust practices that engage — far more than those with suspiciously perfect scores.

  • View all published reviews in one place
  • Reply publicly — response shown on your listing
  • Edit your response any time
  • Track your response rate — visible to patients
  • Verified reviews only: every reviewer confirmed by email
  • Unverified reviews clearly labelled so patients know

AI insights

Understand what patients really think

SmileProof uses AI to surface recurring themes across your reviews — so you can see what's working and what to fix without reading every review yourself.

  • AI-generated patient sentiment themes from your reviews
  • Identify your top strengths at a glance
  • Spot recurring concerns before they cost you patients
  • AI summary shown on your public listing to attract new patients
  • Featured practices get a deeper, in-depth AI summary
  • Automatically updated as new reviews arrive
AI Review Summary

"Patients consistently highlight the warmth of the team and how well anxiety is handled. Wait times occasionally draw comment, though the quality of results is praised across cosmetic and restorative treatments."

Patient sentiment themes

Friendly, caring staff82%
Anxiety handled well74%
Clear communication68%
Wait times31%

Request a review

PATIENT EMAIL *

patient@email.com

FIRST NAME (optional)

e.g. Sarah
Send invite →

Services offered

Shown on your profile · used in search

Availability

Evening appointmentsSame-dayEmergency care

NHS / Funding

NHS treatmentPrivate treatmentNHS & private

Orthodontics

InvisalignFixed bracesClear aligners

Accessibility

Wheelchair accessibleAnxiety-friendlyChild-friendly

Get reviews & profile

Grow your reputation and get found

Send branded email invites to patients after their appointment. Tell us what services you offer and we'll surface your practice when patients search for exactly that.

One-click patient invites

Enter a patient's email. They receive a branded SmileProof invite that links directly to your review form. Each invite is single-use and can't be forwarded.

Service-based discovery

Tag your practice with the services you offer — Invisalign, NHS, anxiety-friendly, evening appointments — and appear in the right searches on the SmileProof homepage.

Website badge

Paste a one-line snippet into your website. The badge renders your live SmileProof rating and review count automatically — always up to date.

What's included

Core tools are free forever. Upgrade when you're ready to grow.

Free

Verified patient reviews

Every review is tied to a confirmed email address. No fake reviews, no anonymous attacks.

Free

Public response tool

Reply to any review. Your response appears on your listing immediately and can be edited any time.

Free

Six-dimension scoring

Patients score pain, communication, value, cleanliness, anxiety handling, and overall separately.

Free

Transparent pricing data

Patients report what they actually paid. Competitive prices shown publicly attract more enquiries.

Free

Service tagging

Tag your services — NHS, Invisalign, anxiety-friendly, evening appointments — to surface in relevant searches.

Free

Local ranking

See how you rank against other practices in your city. Updated as new reviews come in.

Pro

Patient invite tool

Send a branded one-time invite link to any patient email. Drives genuine reviews without gaming the system.

Pro

Website badge embed

A one-line embed that shows your live SmileProof rating on your own website. Always current.

Pro

AI reputation intelligence

AI surfaces recurring themes across your reviews — strengths to promote, concerns to address before they cost you patients.

Pro

Priority placement in treatment searches

Your practice surfaces first when patients search by treatment — Invisalign, implants, NHS, anxiety-friendly, and more.

Group

Centralised group dashboard

Manage all your locations from one place — ratings, new reviews, and response status across every practice.

Group

Cross-practice analytics

See which locations are performing well and where to focus your attention — with group-level trend reports.

For dental groups

Running more than one practice?

SmileProof works across your whole group — one dashboard, all your locations. See how each practice is performing, spot trends across the group, and manage your reputation from a single place.

Talk to us →

Centralised group dashboard

All your locations — ratings, reviews, and response status — in one place.

Cross-practice analytics

Group-level reporting with per-location breakdowns. See what's working and where to focus.

Group AI sentiment summary

Understand how your group is perceived across treatments and locations.

Bulk patient invite tools

Send review invites at scale across all your practices with one workflow.

Pricing that grows with your reputation

From patient presence to patient acquisition

Claim your profile for free, then add the tools that help patients trust you, choose you, and enquire with confidence.

MonthlyAnnual

Presence

Free

Establish your patient presence online.

Free

Free forever

Add review collection tools when you are ready to build momentum.

Claim your profile
Claimed practice profile
Respond to patient reviews
Basic dashboard access
Basic profile visibility
Six-dimension patient scoring

Reputation building

Growth

Build trust and strengthen your online reputation.

£49/mo

For clinics collecting reviews consistently

Best next step once your team wants a reliable review workflow.

Start Growth
Everything in Free
Patient invite tools
QR review media pack
SMS/email review templates
Website trust badge
Basic AI profile summary
Basic analytics
Local search visibility
Recommended

Patient intelligence + lead generation

Pro

Turn patient trust into visibility, insights, and growth.

£99/mo

For practices turning reputation into new enquiries

Built for clinics that want patient insight and measurable enquiry growth.

Start Pro
Everything in Growth
AI reputation intelligence
AI opportunities & patient trends
Advanced analytics
Enhanced treatment search placement
Extended AI summaries
Email alerts
Consultation enquiry tools
Lead generation features
Treatment intent insights

Operational visibility

Multi-location

For dental groups and multi-location practices.

Custom

Operational intelligence across every location

See performance, patient sentiment, and review activity across the group.

Talk to us
Everything in Pro
Group dashboard
Cross-practice analytics
Centralised reporting
Group-level AI sentiment
Bulk invite tools
Dedicated onboarding/support

No credit card required to claim your Free profile. Growth keeps review building accessible; Pro adds intelligence, treatment visibility, and enquiry tools when you are ready to grow.

Claim your listing in 60 seconds

1

Find your practice

Search by postcode or name. Most English practices are already listed from the CQC register.

2

Enter your work email

We send a one-click verification link to your practice email address.

3

Dashboard ready

That's it — respond to reviews, track scores, and invite patients immediately.

Find my practice →

Common questions

Is it really free?

Yes — claiming your listing, responding to reviews, and your basic dashboard are free forever. Pro (£99/month) adds the patient invite tool, consultation enquiry capture, AI reputation intelligence, priority treatment search placement, live trust badge, and extended analytics. Group pricing is custom — talk to us.

Do you support multi-location practices?

Yes. If you run more than one practice, we can set you up with a centralised group dashboard, cross-practice analytics, and reporting across all your locations. Pricing is based on the number of practices. Email hello@smileproof.co.uk to get started.

Can I cancel at any time?

Yes — no contracts, no lock-in. Cancel Pro at any time and your account drops back to Starter. Your listing, reviews, and responses all stay intact.

Can I remove negative reviews?

No — but you can respond to them publicly. Patients trust practices that engage with criticism far more than those with suspiciously perfect scores. A good response often converts a bad review into a trust signal.

How do you verify reviews are real?

Every reviewer confirms ownership of their email address via a magic link before their review goes live. Unverified reviews are clearly labelled so patients can weigh them accordingly.

What does the AI summary do?

Once you have enough reviews, SmileProof automatically generates a balanced summary of what patients say about your practice — shown publicly on your listing. Pro practices get a longer, in-depth version that refreshes as new reviews arrive.

What if my practice is not listed?

We seed England listings from the CQC register, so most English practices are already here. Scotland, Wales, and Northern Ireland can be added on request.

Ready to take control of your reputation?

Claim your listing for free. No credit card. No contracts. Your dashboard is live in under a minute.

Claim your practice free →Dental group? Talk to us