The platform
How SmileProof works
Honest feedback from real patients — and the tools practices need to act on it.
For patients
Find the right dentist for your treatment
Search by location or need
Enter a postcode, use your device location, or search by treatment — NHS, Invisalign, nervous patients, and more.
Read verified patient scores
Six scored dimensions including Staff Friendliness, Anxiety Handling, Pain Management, and Treatment Results.
Compare with confidence
Scores use a Bayesian average so verified reviews carry more weight than a handful of unverified ones.
Visit, then leave a review
Your feedback takes two minutes and becomes a permanent part of that practice's verified record.
For practices
Understand what your patients really think
Claim your practice profile
Search for your practice and click “Claim this profile”. We verify your identity and link it to your account.
Respond to reviews
Post a public response to any review. Practices that respond consistently score higher on trust metrics.
Invite patients to review
Send personalised invite emails from your dashboard. Invited reviews are pre-verified and count immediately.
Track scores and rankings
Your dashboard shows scores across six dimensions, your city ranking, and trend data as reviews arrive.
What the review form covers
Designed to capture meaningful detail without taking long.
Treatment
Check-up, filling, Invisalign, extraction, and more.
Six dimensions
Staff Friendliness, Communication, Anxiety Handling, Pain Management, Value for Money, Treatment Results.
Written review
Context behind your scores — what went well and what could improve.
Optional cost
Anonymised and aggregated into price transparency data.
Email verify
A one-time link confirms you're a real person. Never shown publicly.
Built for honesty
Every design decision keeps scores accurate and feedback genuinely useful.
Email-verified reviews
Every reviewer confirms their email via a magic link before their review is published. Verified reviews rank above unverified ones.
Bayesian scoring
New practices start at the platform average and earn their score as reviews accumulate. Volume matters, not just rating.
Practices can't alter reviews
Once published, a review is locked. Owners can respond publicly but cannot edit scores or remove reviews.
AI summaries when ready
Summaries appear only once a practice has five or more reviews — never generated live, always from cached data.
3-month outcome check-ins
Opt-in follow-up emails ask reviewers how their treatment has held up — giving patients a longer-term view of results.
Want to know more about how we prevent fake reviews?
Read our full Trust & Verification page.